Madison Like a Local
- Mobile exclusive
- Instantly delivered via text and email
- No apps to download
- Experience Madison like a local!
Free
How this Pass Works
Step 1 - Get Your Pass
2026 Very Merry Madison Shopping Pass is a gamified adventure where visitors visit participating locations, check in to earn points, unlock rewards, and compete for prizes.
Step 2 - Receive Text
Your pass will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone's home screen for easy one-tap access.
Step 3 - Check In
To check in, turn on location services so GPS checks you in automatically at participating locations; you can also present your phone to redeem available discounts during your visit.
How this Pass Works
Step 1 - Get Your Pass
This mobile exclusive itinerary provides you with a local's guide to nearby cafes, cultural attractions, dining, bars, natural areas and views, plus shopping. All within close travel distance from your hotel or convention center.
Step 2 - Receive Text
Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.
Step 3 - Experience Madison Like a Local
Use the "filters" icon to discover new places to explore by category or find dining options that are open for lunch, dinner or on Mondays!
Wright in Madison Trail
- Mobile exclusive
- Instantly delivered via text and email
- No apps to download
Free
Wright in Madison Trail
- Mobile exclusive
- Instantly delivered via text and email
- No apps to download
Free
Madison's Iconic Eats Experience
- Mobile exclusive
- Instantly delivered via text and email
- No apps to download
Free
How this Pass Works
Step 1 - Get Your Pass
Madison on the Lakes is a gamified adventure where visitors explore venues, check in at spots to earn points, and compete for prizes along a scenic lake trail.
Step 2 - Receive Text
Your pass will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone's home screen for easy one-tap access.
Step 3 - Check In
At participating locations, enable location services to use GPS and automatically check in as you arrive, earning points and rewards without manual steps.
2026 Very Merry Madison Shopping Pass
All the locations from our Very Merry Madison Gift Guide on one easy-to-use mobile pass
Available on your phone or mobile device
Instantly delivered via text and email
No apps to download
Earn 500 points by checking in at locations to get an exclusive Madison gift tag set
Madison By Bike
- Mobile exclusive
- Instantly delivered via text and email
- No apps to download
- Bike through Madison
- Earn points, win prizes!
Free
How this Pass Works
Step 1 - Get Your Pass
This mobile exclusive passport is a collection of bike trails to discover in Madison.
Step 2 - Receive Text
Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.
Step 3 - Redeem
To earn points to count towards your prize, simply ensure your location service is turned on to check-in via GPS.
Madison on Tap Craft Beverage Trail
- Mobile exclusive, no app download necessary
- Instant access delivered via text and email
- Experience and save at the best craft beverage destinations Madison has to offer
- FREE to sign up and use
- Win prizes along the way!
Free
How this Pass Works
Step 1 - Get Your Pass
This mobile exclusive pass is a curated trail of local breweries, cideries and distilleries offering deals and discounts to redeem during your visit and check-in opportunities towards prizes.
Step 2 - Receive Text
Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.
Step 3 - Redeem
When visiting a participating business, simply present your phone to the attendant or staff member to redeem available discounts. To check-in, ensure that your location services are enabled on your smart device and press the "Check-In" button!