2026 Very Merry Madison Shopping Pass

Expiration: 365 days after purchase

Holiday shopping just got much merrier. The 2026 Very Merry Madison Shopping Pass is your free, on-the-go guide to the best local gifts, seasonal deals and shopping experiences in the capital city.

Sign up and earn 500 points while checking in to locations from now through January 8, 2027, and earn an exclusive Madison gift tag set. Plus, if you download the pass by December 1, you'll score 100 bonus points!


Included Venues

See locations on an interactive map.

Bar Corallini

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Holiday party bonus: Bar Corallini will offer an Italian Holiday experience, a lively holiday gathering crafted by Chef Pedro Caldera Herrera and his team. Additional details can be found on Bar Corallini's website.

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Buck & Honey's - Monona

Purchase $100 in gift cards, receive a $20 certificate.

Cave Of The Mounds - National Natural Landmark

For the adventurous soul in your life, Cave of the Mounds experience tickets are just the gift you've been looking for. Invite them to explore the massive underground world, learning about what is going on beneath our feet. Cave of the Mounds' annual holiday special, Cave of the Lights goes through January 31. This experience is available to all cave dwellers until then, so there is time post-holiday to experience the magic.

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Cento

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Cento invites you and your guests to gather around the Holiday Table for an elevated Italian celebration, featuring a four-course family-style dinner and a private bar. Maximum 40 people; $70 per person.

Children's Theater of Madison

The Children's Theater of Madison puts on family-friendly, local productions of award-winning shows all year long. Tickets to shows are a great choice for kids of all ages. During the 2026 holiday season, catch the 50th anniversary performance of A Christmas Carol December 12-23.

Chocolate Shoppe Ice Cream

For a gift that keeps on giving, treat them to a 12 Days of Ice Cream advent calendar, with a new scoop to sample each day.

What's Included

  • Buy $20 Worth Of Gift Cards, Get One Free Scoop Coin
Craftsman Table & Tap

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Holiday party bonus: Craftsman Table & Tap will host an "Old Fashioned" holiday experience for groups of up to 40 guests this season. This Wisconsin-style celebration combines appetizer stations, curated menu of Old Fashioned variations and an interactive cocktail class led by one of Craftsman's expert bartenders. Book your holiday party today!

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Driftless Chocolates

Everyone loves chocolate, especially when it comes to the Supper Club collection, featuring classic Wisconsin Supper Club flavors like the "Irish Cream" and "Pink Squirrel." Visit Driftless Chocolates this holiday season for delicious handmade artisan-created chocolates.

Drumlin Ridge Winery

Put together a holiday gift box featuring seasonal wines like Drumlin's Cranberry Blush and Old Fashioned selections.

Everly

Everly will host a Holiday Tea experience, a charming midday celebration of the season. Minimum 4 guests, maximum 16 guests. $29 per person plus $6 per person to add a glass of champagne.

Purchase $100 in Food Fight gift cards and receive a $25 bonus card to enjoy in the new year. Offer starts 11/1/26 and ends 12/31/26.

Fortune Favors

Fortune Favors' Sweater Weather Candied Pecans and 4 oz. Sampler Gift Packs are the perfect snackable stocking stuffers.

Forward Madison FC

Give the sports lover in your life exactly what they've been wanting: more sports. Madison's professional soccer leagues, Forward Madison FC and Rally Madison FC, will offer gift boxes containing game tickets, merchandise, collectibles and more. Shop tickets and merchandise on Black Friday (November 27) and Small Business Saturday (November 28) to snag limited-time discounts.

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What's Included

  • Free Forward Madison FC Official Plastic Flamingo Or Rally Madison FC Founders Poster With Any Purchase
Fromagination

A gift we can all appreciate, especially in Wisconsin: cheese. Pick up a Wisconsin Crafted Gift Set featuring award-winning cheeses and their makers' local pairing suggestions.

Holiday bonus: Pick up a Holiday Tasting Passport and get a stamp with every visit. On your 5th stamp, you get a treat bag.

Gail Ambrosius Chocolatier

Treat your loved ones to a "Merry Everything" customizable truffle box, filled with 12 truffles of your choice (or leave it up to the chocolatier!).

Giant Jones Brewing Company

Count down to the holidays with a 12 Beers of Winter Gift Box, including twelve (12) 500ml bottles of organic beer packaged in returnable and reusable bottles.

What's Included

  • $1 Off 8 Or 10 Oz. Beer
Good Day Shop

Good Day Shop is a home, lifestyle and gift shop, where shoppers will discover a curated variety of locally made goods. During the holiday season, the shop is known for its collection of small items that can be bundled together to make sweet gifts for teachers, co-workers and other impactful people in your life.

Green Life Trading Co.

Join Green Life Trading Co. for a sneak peek of this year's Build Your Own Holiday boxes happening on Small Business Saturday. While you're in store, shop a curated collection of green home and lifestyle products like their Modern Maker candles, eucalyptus shower steamers and more.

What's Included

  • Free Madison Holiday Tote Bag
Hazel General Store

Candles, jewelry and a wide selection of holiday products are awaiting shoppers at Hazel General Store.

What's Included

  • Free Madison Holiday Tote Bag
  • 10% Off Hazel General Store Items Using Code DestinationMadison
Hilldale Shopping Center

Hilldale is Madison's outdoor shopping destination, home to big brands like Macy's and Madewell alongside local businesses that ground you in the Capital City. It's a popular Black Friday stop, with its mall-like layout and many of your favorite stores within steps of one another.

Ink & Ivy Book Boutique

Score bookish gifts at Ink & Ivy Boutique. Make a purchase during the month of December and you'll have your pick of festive holiday tissue paper. 

What's Included

  • Buy One Book, Get Second 15% Off.
Iron Amethyst Inn & The 2One Speakeasy

Iron Amethyst, a boutique historic inn located in nearby Mazomanie, WI, offers all the makings for the perfect weekend or extended getaway. Gift your loved one a stay at the inn, where they'll enjoy seasonal cocktails, spa access, a gift shop and more.

Special holiday event: The inn will host a ticketed "Roaring 20s" New Year's Eve party in 2026.

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What's Included

  • 15% Off Food And Drinks
Johnny Delmonico's Steakhouse

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Holiday party bonus: Johnny Delmonico's Steakhouse will offer its Merry Martini Party, a stylish and spirited cocktail party for up to 30 guests. Enjoy a curated martini menu and elevated appetizers. $65 per person. Book your holiday party today!

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Little Luxuries

Little Luxuries works with over 50 Wisconsin makers to bring you unique, quality gifts that you won't find just anywhere. Stop in November 27-29, and you'll enjoy festive refreshments and free gift wrapping of any in-store purchases.

Luigi's Pizza

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Holiday party bonus: Luigi's Pizza invites parties of up to 60 people to enjoy its Holly Jolly Pizza Party for a relaxed celebration featuring a variety of Italian comfort food offerings. $38 per person, $500 rental, $3,000 food and beverage minimum.

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Madison Fly Fishing Company

Invite your adventurous friends or family to experience the unique landscapes and diverse ecosystem of the Wisconsin Driftless region with a fishing pole in hand. Treat the angler in your life to Madison Fly Fishing Company's suite of gift certificates, spanning their half day, 3/4 day and full day guided fly fishing experiences.

Memorial Union Terrace

The Memorial Union gift shop is the perfect spot for stocking stuffers, including popular items like the mini Terrace chairs and plushes.

Located in Memorial Union, The Wisconsin Union Theater offers tickets to world-class performing arts presentations year-round. In January 2027, the theater will welcome Bang on a Can All-Stars for a celebration of composers Philip Glass and Steve Reich. Tickets to experiences like this one make for a great gift that goes beyond the holiday.

The Wisconsin Union Hotel & Club Suites will be offering a winter getaway special as well! Arrivals between December 1, 2026, and January 31, 2027, will save $15 per stay on any room type at both the Club Suites at Memorial Union and the Hotel at Union South.

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Miggy’s Bakes

Up your seasonal spread with festive sweet treats from Miggy’s Bakes. While you’re picking up your treats, stop by the retail section to shop gifts from local women-owned businesses.

What's Included

  • Buy Any 5 Cookies, Get 1 Free
Monona Terrace Gift Shop

The gift shop at Frank Lloyd Wright's Monona Terrace will offer its annual holiday sale from November 28 through December 23, with on sale items ranging from 20-50% off. If you visit on the sale's opening day, you'll also take home a free Monona Terrace puzzle with purchases over $25.

Monty's Blue Plate Diner

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Holiday party bonus: Monty's Blue Plate Dinner will deliver its Merry Morning from Monty's breakfast experience straight to your office or workplace! Minimum 15 guests; $24 per person plus delivery. Book your holiday party today!

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National Mustard Museum

Gift the museum’s best seller Slimm & Nunne Sweet & Nicely Hot Mustard, a sweet-hot mustard with a serious bite. Buy it on its own or in a holiday trio pack with two other house mustards.

What's Included

  • Free Mustard Museum Jar Opener With Purchase Of $25 Or More
Noble Knight Games

Shop game night favorites and gifts for almost any hobby! Make sure to take advantage of holiday sales happening in November in addition to in-store Black Friday specials and online Black Friday and Cyber Monday promotions.

Old Sugar Distillery

From Brandy Old Fashioned kits to port- and-sherry-barrel-finished bourbons, plus larger gift sets featuring a little of everything, there's something for every spirit lover on your list.

What's Included

  • Free Cocktail With Purchase Of Any Gift Box
ORIGIN Breads

Be the host (or treat the host) with the most with ORIGIN Bread’s specialty holiday menu, including specialty quiche, breads, dinner rolls, cookies, pastries, cinnamon and cardamom rolls. 

What's Included

  • $2 Off Bag Of Granola
Overture Center for the Arts

The Overture Center is one of Madison's primary arts destinations, bringing nearly 500,000 educational and artistic experiences to the area each year. Tickets to upcoming shows or gift cards for recipients to attend experiences at their leisure make for a jaw-dropping gift. Overture Center will host several holiday performance offerings this year, including the Madison Symphony Orchestra's A Madison Symphony Christmas (December 4-6) and Madison Ballet's The Nutcracker (December 11-20).

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Parthenon Gyros

Purchase a $40, $80, or $100 gift card and get a free $10, $20, or $25 voucher.

What's Included

  • Free Baby Greek Fries With Promo Code 2BGF26
Pasture and Plenty

During December, visit the bakeshop for a rolling supply of holiday-themed treats, as well as take-and-bake meals: Lasagna Bolognese and Butternut Squash, Kale and Oyster Mushroom Lasagna.

You can also give the gift of easy, delicious meals with Pasture and Plenty's meal kit subscriptions. These include three chef-prepared meals each week — one cook kit, one farm-to-freezer, and one ready to heat-and-eat meal — all delivered to your door or available for pick up at our Madison shop. Subscribe online or grab a gift card for the perfect stocking stuffer.

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What's Included

  • Free Cookie With Purchase Of Any Lunch
Saunaday

This holiday season, Saunaday is making it easy to warm up, slow down and be together. Draw from over 4,000 years of bathhouse community and gift your list with Saunaday's limited edition boxed experiences. Choose from a three-hour Private Suite session, a dip in the Hinoki Hot Soak or tokens for repeat bathhouse visits.

What's Included

  • Free Madison Holiday Tote Bag
  • 15% Off Your First Saunaday Bathhouse Visit
Spare Time Madison

Spare Time Entertainment offers all kinds of competitive entertainment, all under one roof. At their location on Madison's West Side, you'll find bowling, laser tag, arcade games and more.

Holiday party bonus: If you book an event for 40 or more people on a Monday-Thursday this holiday season, you'll score $200 off your reservation. See Spare Time's website for more details.

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What's Included

  • $5 Gameplay Card
Steenbock's On Orchard

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Holiday party bonus: Steenbock's On Orchard will offer the Season of Discovery Happy Hour Experience, a festive gathering inspired by connection, collaboration and discovery. Minimum 25 people, maximum 65 people; $30 per person. Book your holiday party today!

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Sugar Maple Music Festival

The snowy weather may have your music-loving bestie dreaming of festival season. If that's the case, tickets to Sugar Maple Music Festival are just the thing. 2-day passes will be available for a limited time low price of $45 on Cyber Monday (November 30).

Tex Tubb's Taco Palace

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Holiday party bonus: Tex Tubb's Taco Palace will host Mistletoe & Margaritas, a holiday party option featuring festive appetizers, a build-your-own taco bar, fresh churros and a welcome holiday margarita. Up to 30 people, $37 per person.

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The Coopers Tavern

At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card when you buy $100 in gift cards.

Holiday party bonus: The Cooper's Tavern will offer a Holiday Cheers experience to parties wishing to make their holiday party unforgettable. Enjoy appetizer and dinner options, a private bar and breathtaking views of the Wisconsin State Capitol when you book tavern's private upstairs event space. Pricing and minimums may vary.

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The Curious Crafter

The Curious Crafter is a hands-on craft studio and craft shop, offering take home craft kits, in-studio classes and experiences and so much more. The Curious Crafter will offer specialty gift-making workshops throughout the month of December, including a holiday wreath making workshop. 

What's Included

  • Free Etched Wooden Ornament With In-Store Purchase Of $40 Or More
The Deliciouser: Modern Spice Shop/Restaurant and Kitchen Studio

A gift card to The Deliciouser is a ticket to seasonal dishes, specialty spice blends and an all around delicious experience. For a festive, and spicy, gift option, pick up their 12 Days of Spices holiday garland.

The Edgewater Hotel

More likely than not, there's someone in your life in serious need of a luxurious getaway. Grant them this precious wish with a gift card to The Edgewater Hotel & Spa. Receive a complimentary Edgewater Spa robe with the purchase of a $350 Edgewater gift card.

The Shop by EBNS

Shopping for the trendsetter in your life? Find stylish, locally made gifts like their popular Pandanas Crewneck when you visit The Shop by EBNS. Check their website for Black Friday deals!

The Soap Opera ®

In addition to their wide variety of hard-to-find quality European and locally made bathing and grooming products, The Soap Opera also curates custom gift sets that are pre-wrapped and ready to gift. Grab their "Home Spa" gift set and treat your loved one to everything they need for a spa day at home!

What's Included

  • Free Lip Balm With Any Purchase
Topgolf Madison

Topgolf has arrived in Madison, and you don't have to be a golfer to enjoy its many amenities. A gift card to the brand-new entertainment destination is their ticket to hours of fun.

Holiday party bonus: If you book a 2+ bay holiday party on a Monday this December, you'll also get half-off game play. Book your holiday party today at Topgolf's website.

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Tuli Sauna & Plunge

Let your loved one feel the relaxing dichotomy of hot and cold with a gift card for Tuli Sauna & Plunge. A wood-fired sauna and natural cold plunge in the Sugar River is calling their name.

Vitense Golfland

Since 1955, Vitense Golfland has been a hub for family-friendly golfing fun in Madison. Shop during their annual "Fore Days of Big Savings" event to get the year's best deals on golf, dining and merchandise.

Warner Park

The Madison Mallards and Madison Night Mares are offering Holiday Gift Boxes!

The Mallards are offering a Grand Slam Mini Plan Box, a Super Fan Box, a Kids Pack, and a Duck Blind Box. All Holiday Boxes include Mallards novelty items, and most include tickets for the 2027 season.

The Night Mares are offering a Grand Slam Mini Plan Box, a Super Fan Box, a Champions Box, and a Kids Box! All Holiday Boxes include Night Mares novelty items, and some even include tickets for the 2027 season.

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Willy Street Co-op—East

Willy Street Co-op is a neighborhood go-to for locally sourced groceries, fresh produce and other specialty products. This holiday season, visit the Willy Street Co-op East and show this pass at check out for a FREE holiday tote bag, while supplies last.

What's Included

  • Free Madison Holiday Tote Bag
Willy Street Co-op—West

Willy Street Co-op is a neighborhood go-to for locally sourced groceries, fresh produce and other specialty products. This holiday season, visit the Willy Street Co-op West Community Room on Saturday, December 19 for free gift wrapping and a hot cocoa bar.

Wisco Home Goods

Shop gifts rooted in Midwestern craftsmanship like hand-poured soy candles, Wisconsin-made Euchre score boards and a variety of experiential gifts focused on community and crafting.

What's Included

  • Free 3 Oz. Candle With Purchase Of $25 Or More
Wisconsin Veterans Museum

While the museum itself offers free admission, shoppers can find a multitude of great gift options in the WVM Gift Shop.

What's Included

  • Veterans Receive 15% Off Gift Shop Purchases
Yahara Bay Distillers

Give what Yahara Bay Distillers calls, an "old fashioned gift," a sample set of 3rd Gear Ready-to-Drink Old Fashioned Cocktails. This spirited gift includes three 200 ml bottles of Brandy, Bourbon and Apple Brandy. 

What's Included

  • Buy One, Get One 3rd Gear Old Fashioned Cocktails