Very Merry Madison Shopping Pass

Expiration: Must start using within 365 days of purchase

Holiday shopping just got much merrier. The 2025 Very Merry Madison Shopping Pass is your free on-the-go guide to the best local gifts, seasonal deals and shopping experiences in the capital city. Sign up and earn 500 points while checking in to locations from now through Jan. 9, 2026 and win an exclusive Madison holiday tote bag.


Included Venues

See locations on an interactive map.

Aldo's Cafe

A café and deli near the UW–Madison campus featuring locally-roasted coffee from Just Coffee Cooperative, specialty beverages, house-made soups, scratch bakery items and artisan sandwiches on breads from Madison Sourdough.

Deal alert: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
Bar Corallini

At Bar Corallini, hand-crafted pastas, pizza, classic Italian cocktails and warm hospitality come together to create a dining experience that is familiar, warm and convivial.

Deal alert: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
Bassett Street Brunch Club

Bassett Street Brunch Club serves playful versions of comfort food, breakfast classics and unique cocktails in a modern atmosphere.

Deal alert: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
Café Hollander Hilldale

Café Hollander Hilldale is a bustling European-inspired café located at Hilldale. Boasting a diverse menu filled with traditional Belgian fare and innovative twists on classic dishes, Café Hollander is a spot everyone can enjoy. During winter, don't forget to book an outdoor dining dome for a one-of-a-kind dining experience.

Deal alert: Buy a $50 gift card, get a $10 bonus card. Buy a $100 gift card, get a $20 bonus card. Bonus Cards are redeemable Jan. 2–March 31, 2026.

Show more
Canteen

Stop downtown for lunch or dinner at this vibrant, fast-paced taqueria and Mexican kitchen on the Capitol Square, where bartenders sling salt-rimmed margaritas and inventive cocktails.

Deal alert: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
Cave of the Mounds

The gift of exploration is right at your fingertips with gift cards to the Madison area's National Natural Landmark, Cave of the Mounds. Complete your gift by adding a take-home mining kit or geode to make a gift basket that rocks.

Cento

Grab dinner or boozy brunch at Madison’s premier Italian restaurant that combines Old World Italian traditions with modern techniques.

Deal alert: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
Children's Theater of Madison

Serving the Madison community since 1965, CTM's mission is to spark imagination and build community through the creation and experience of theater.

Deal alert: Enjoy the new Play, a Play and a Stay Deal—Book a stay at the Park Hotel or other participating hotels for up to 25% off and receive 50% off a Madison Children’s Museum pass and 25% off tickets to CTM’s productions of either The Hobbit or Tiara’s Hat Parade. Deal available beginning in December.

Show more
Craftsman Table & Tap

Located in the heart of Middleton, Craftsman Table & Tap is a neighborhood restaurant featuring only the best in the craft of hospitality, food, beer and cocktails.

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
Daffodil Parker

Shop beautiful flower arrangements and wreaths made with plants from local growers. Pair these arrangements with other local goods sold in-store, like Rusty Dog Coffee, The Wisconsin Bee Company, Bee Bella, and Serenity by Han candles.

Delta Beer Lab
Holiday bundles from Delta Beer Lab let you mix-and-match beer and Delta clothing items so you can imbibe in style. Stop in for a brew to relax while still getting your holiday to-dos checked off.
Disorderly Conduct Rage Rooms

If the person you’re shopping for could benefit from releasing some rage, Disorderly Conduct Rage Room is a high-energy space where you can safely smash and destroy items in a controlled environment. Their Paint Splatter Room offers a similar experience with a colorful twist.


Deal alert: Buy one, gift one 50% off paint splatter tickets for the first 100 buyers through Dec. 31. Use coupon code HollyJolly25 when booking online.

Show more
Ethical Trade Co

Support makers from around the world and nearby, including Haitian ornaments, handmade soap, coffee and chocolates.

Everly

A casual, comfortable, eclectic neighborhood eatery on Monroe Street, perfect for a shopping day pit stop. Everly has a bright, airy atmosphere that features an indoor-outdoor bar and large outdoor seating area.

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
Fireside Dinner Theatre

The Fireside Dinner Theatre hosts world-class performances year-round as well as specialty holiday shows that make for great add-ons to hosting gifts or things to do when out-of-town guests are visiting. The experience includes four gift shops and professional productions in an intimate in-the-round theatre.

Deal alert: Save 20% off almost everything during the Holiday Open House on Nov. 11.

Show more
Fortune Favors

One of the most iconic made-in-Madison snacks, Fortune Favors makes for great stocking stuffers. Grab a gift box of Fortune Favors' top flavors: Classic, Everything and Spicy, or embrace the Yuletide spirit with the seasonal flavor, Sweater Weather.

New in 2025: Stop by Fortune Favors' downtown pop-up location to try their new in-shop exclusive flavor.

Show more
Fromagination

This season, unwrap the finest with Fromagination's Holiday Cheese Sampling series. Every week in November and December, join Madison's downtown cheese experts for a rotating lineup of cheese tastings and artisan showcases, where each bite tells a story.

Let the experts at Fromagination guide you on a culinary adventure as they help you build your own cheese board. Trust the experts? Choose a premade board instead. The cheese shop carries a fantastic selection of culinary gifts to accompany their artisanal fare.

Show more
Giant Jones Brewing

Count down to the holiday with the 12 Beers of Winter Gift Boxes, including twelve (12) 500ml bottles of organic beer. A limited number of boxes are available, so get one while you can.

Hampton Inn & Suites Madison Downtown

Book a stay at Hampton Inn and Suites Madison Downtown during their Winter Getaway Deal and enjoy a warm fireplace in the lobby, a hot chocolate station, indoor pool and hot tub, and complimentary hot buffet breakfast each morning.

Deal alert: Receive 15% off the best available rate from Dec.1, 2025–Feb. 1, 2026 with the Winter Getaway deal.

Show more
Hazel General Store

Hazel General Store specializes in unique gifts from small-batch vendors based in the United States. Located in the Willy Street neighborhood, Hazel shares a storefront with its sister shop, Hatch Art House, where you can find the work of more than 75 Wisconsin-based artists.

Local favorite gifts include the retro Wisconsin sweatshirt, Madison Rocks Glass and the Wisconsin-themed ceramic coasters.

DEAL ALERT: Enjoy 10% off Hazel General Store products online with code DestinationMadison. Mention Destination Madison in-store for a discount. This offer is valid through Dec. 31.

Show more
Hubbard Avenue Diner

This classic American diner serves classics like meatloaf and mashed potatoes, as well as innovative sandwiches, salads and entrees. Famous for pie!

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
J. Henry & Sons Bourbon Tasting Room & Farm

A tasting and tour at J. Henry and Sons Bourbon is more than a bourbon sipping; it’s a deep dive into Dane County’s agricultural history and culture through the lens of a local family’s story of passion and determination. Throw in a bottle of the 2025 Limited Edition Anniversary Blend with a tasting experience to craft a curated gift basket.

Show more
JNJ Gifts and More

Gift boxes for every special interest and occasion are the specialty at JNJ Gifts and More. Find boxes curated for a wide variety of themes, including made in Madison, self-care, sustainability and more. These gift boxes are perfect for corporate gifting. Ask about the custom gift box services!

The restful sleep kit is a favorite among JNJ's clients and comes with lavender pillow mist, a silk pillow case and a silk eye mask.


DEAL ALERT: Save 10% with code DM2025

Show more
Johnny Delmonico's Steakhouse

Who wouldn't love to visit a classy, big-city steakhouse with crisp white linens, a gorgeous mahogany bar and dark wood paneling with Art Deco-inspired metallic trim?

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
KOSA Wellness Spa & Retreat

Kosa's oils, body and skincare products are all local and woman-made. Gift self-care through their lineup of personal care items or a gift card to book an organic Ayurvedic service.

Deal alert: A flip on a classic shopping tradition, Kosa’s White Friday special will run for two weeks and offers 20% off the entire online store, including soy candles, lotions, soaps, skincare, teas and more. Add on a gift card and receive bonus cards for spending $100 or more.

Show more
Lake City Books

Lake City Books is a celebration of literacy and local love. Find national best sellers next to local up-and-comers, as well as a lineup of locally made and inspired gifts. Looking for somewhere to host your friends, family or coworkers? Rent the bookstore for a private shopping party for no rental cost as long as your group hits the shopping minimum!

Show more
Little Luxuries

This signature store on State Street sells an assortment of gifts from local makers, including the Dane Arts Calendar, The Deliciouser spices, Bohemian Bauble jewelry, See You on the Trail National Park maps, Prairie Bakery Candle Kitchen and Covered Bridge Crafts knit hats.

Deal alert: Shop in-store during the holiday season for the chance to be entered into a raffle to win two tickets to “A Christmas Carol” at the Overture Center.

Show more
Lucille

Lucille is a tri-level fresh cocktail, craft beer, pizza and shared platter gathering place. This spacious venue has plenty of room for larger groups seeking tasty drinks and bites. Try the steel pan pizza, a Wisconsin take on a Detroit classic, and the steel pan nachos!

Stop in during Miracle on King Street, a marvelous immersive holiday experience. Enjoy a woodfire pizza, a cocktail in a dinosaur Santa cup and get the CUTEST pics with your besties.

Show more
Luigi's Pizza

Luigi's is a classic Italian bistro featuring thin-crust pizza, paninis, pasta and more.

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Madison Children's Museum

Madison Children's Museum is a wonderland for kids and adults alike, where everyone is inspired to learn as they play. Stop by the gift shop for popular items like gift cards paired with fuzzy stuffies and books for all ages.

DEAL ALERT: Give the gift of play with memberships from the Madison Children's Museum. Receive a six-person membership for the price of a four-person membership—a savings of $40!

Show more
Memorial Union

It's home to Madison's iconic sunburst chairs. One of the first places University of Wisconsin–Madison students fall in love with in the city. Lake Mendota's most happening docking spot.

Let that love last forever by gifting your favorite Badgers fan or alum their very own iconic sunburst chair or a lifetime Wisconsin Union membership.

Show more
Merchant Madison

Gather and enjoy innovative cocktails, an NA cocktail list, wine, beer and soulful American comfort food in this industrial chic cafe and cocktail bar. Their menu features locally-sourced vegetables, protein and dairy.


Walk into the mind of Tim Burton during Merchant's Christmas Nightmare, a darkly whimsical Nightmare Before Christmas–inspired holiday pop-up that turns the downtown cocktail bar into an immersive, twisted winter wonderland. Expect moody lighting, Tim Burton-style décor, eerie holiday music and a menu of story-driven craft cocktails!

Show more
Miggy’s Bakes

Themed holiday platters and custom cakes from Miggy's Bakes are guaranteed hits at any holiday party. Seasonal cookie flavors such as hot chocolate, ginger molasses and butter pecan will be offered in the bakery throughout the season. Miggy's is a great spot to stop in and recharge with a sweet treat during your shopping trip.

Grab your treats and gifts all in one spot when you stop by the retail section at Miggy's, featuring a lineup of locally-made goods from women-owned artisans and entrepreneurs.

Show more
Monty's Blue Plate Diner

This retro-fitted diner on Madison's near east side offers breakfast all day, comfort food and a variety of vegetarian and vegan fare.

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
National Mustard Museum

The gift shop at the National Mustard Museum matches the quirky nature of the beloved attraction. Shop with confidence by sampling mustards at the taste test station, then pick your favorite local snack set or individual treats.

Local favorites include the best-seller Slimm & Nunne Trio Gift Box, greeting card mustards, Ringhand's Beer Mustard and Bucky Badger Honey Mustard Pretzel Dip.

Show more
Olbrich Botanical Gardens

Give access to all the best Olbrich Botanical Gardens has to offer by gifting a gardens membership which includes free conservatory admission, exclusive event invitations and discounts. Go above and beyond by gifting a monetary donation to the gardens in someone's name.

Visit during the holiday season and experience the Holiday Express, a large-scale model train show chugging through a festive scene overflowing with hundreds of poinsettias and fresh evergreens. Each year, Olbrich's horticulturists design and carefully construct a unique environment for visitors to explore.

Shop the gift shop for handmade items from local vendors, including jewelry, hand-blown glass flowers, wooden bowls, cards, prints, mugs and more!

Show more
Old Sugar Distillery

Grab the limited-edition holiday season bottled cocktail "Gringo," a delicious blend of Mexican-style horchata and Old Sugar Factory Honey Liqueur. Pair it with Old Sugar’s two new bourbons finished in Port and Sherry barrels.

ORIGIN Breads

ORIGIN Breads goes above and beyond with local flavors by using all regionally-grown flours and grains in addition to local produce to make their breads, pastries, desserts and granola. Get your holiday treats, including quiche, breads, dinner rolls, cookies, pastries, cinnamon and cardamom rolls to share at your holiday table.

Show more
Overture Center for the Arts

Overture Center is nestled in the heart of downtown Madison and is home to several performance companies, including Kanopy Dance Company, Madison Symphony Orchestra and Madison Ballet.

Deal alert: Save 25% on select tickets during the Cyber Weekend Sale running Nov. 26–Dec. 1!

Pageberry Mercantile

In November, Pageberry Mercantile shifts into full holiday mode. Find tree decorations, holiday snacks and gift baskets galore at this family-owned shop in Waunakee.

Parthenon Gyros

Parthenon Gyros is a third-generation Greek family-owned and operated restaurant with house-made gyros and Greek yogurt for tzatziki sauce. Enjoy meats seared to sizzling perfection, sliced off in thin, juicy layers and piled high on grilled pita bread.

Deal alert: Buy $40 in gift cards and get a free $10 card.

Show more

RED goes beyond traditional Japanese cuisine with avant-garde rolls and contemporary dishes. Enjoy creative entrees and signature rolls, crafted with the finest ingredients, in a warm, modern atmosphere.

Deal alert: Buy $100 in gift cards, get a $20 bonus card to use from Jan. 1–March 31, 2026.

Steenbock's On Orchard

Enjoy a contemporary American menu featuring fresh, local and seasonal ingredients from local farms and gardens.

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Taliesin Preservation: Frank Lloyd Wright Visitor Center

A Frank Lloyd Wright-inspired gift is perfect for the creatives on your shopping list. Find local gifts like Taliesin's custom hand-poured candles, home decor and art from local Driftless region artists.

Deal alert: Use code DM10 at checkout in person or online to receive 10% off all purchases.

Tavernakaya

Tavernakaya offers a unique yet familiar experience where classic tavern meets modern izakaya. This Capitol Square eatery offers comfort foods with an extensive drink menu consisting of local and Japanese beers, sake and whiskeys.

Deal alert: Buy $100 in gift cards, get a $25 bonus gift card.

Tex Tubb's Taco Palace

Tex Tubb's is an Austin-style taqueria serving over 30 types of tacos featuring meats and produce from local farms and a fabulous tequila bar.

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
The Coopers Tavern

Stop into this neighborhood pub on the Capitol Square for an outstanding selection of beer from around the world and a menu designed to soothe your soul.

DEAL ALERT: At all Food Fight Restaurant Group locations this season, receive a bonus $25 gift card, redeemable Jan. 1–March 31, 2026, when you buy $100 in gift cards.

Show more
The Curious Crafter

Make your holiday gifts yourself with help from The Curious Crafter’s Holiday Workshop Wednesdays, or gift that experience to someone else with at-home craft kits and gift cards for upcoming classes.

Deal alert: Find BOGO shopping deals in studio and at the Holiday Market at Breese Stevens Field on Nov. 29.

Show more
The Deliciouser: Modern Spice Shop/Restaurant and Kitchen Studio

Shop a delicious lineup of small-batch, chef-curated spice blends sourced nationally but made locally in the spice lab. Pick out a themed collection or subscribe your loved one to a quarterly spice subscription box!

During your shopping trip, make time to take a Deliciouser cooking workshop or experience a multi-course dinner event.

Show more
The Glitter Workshop

Candle pouring, card making, succulent gardening and more is available at The Glitter Workshop, where you can make a gift by hand or gift the making experience to someone else.

The Guild Gaming Lounge

The Guild, a gaming lounge on State Street, is a great space for gamers to play and find community. Purchase a $15 gift certificate, good for two hours of gaming and an NA beverage, or a $17 gift certificate for two hours of gaming and an alcoholic beverage.

The Regal Find

More than 85 Wisconsin makers are on display at The Regal Find, including The Deliciouser spices, Rusty Dog coffee, Fortune Favor pecans, EcoSense No Paper Towels, Janet Marie Felted Goods and Shade Tree Naturals.

Deal alert: Enjoy complimentary gift wrapping all year long.

The Thirsty Goat

A locally-loved smokehouse sports bar and grill featuring a wide variety of homemade dishes.

Deal alert: Buy a $50 gift card, get a free $10 card. Buy a $100 gift card, get a free $20 card. Pair with a growler or house-made BBQ sauce.

Tricky Foods

Tricky Foods' custom holiday charcuterie boards are the perfect, unique and tasty gift or centerpiece for your holiday party. Stop in while you shop to enjoy sips and snacks at the beer and wine bar's winter domes.

Deal alert: Stay tuned for more information on gift card promotions.

Tuli Sauna & Plunge

Let your loved one feel the relaxing dichotomy of hot and cold with Tuli Sauna and Plunge’s wood-fired sauna and natural cold plunge in the Sugar River.

Umami Ramen & Dumpling Bar

Umami is a ramen and dumpling bar on Willy Street with a gorgeous patio and well-crafted cocktail menu.

Deal alert: Buy $100 in gift cards, get a $25 bonus gift card.

Vitense Golfland

Memberships are a great gift for the new or experienced golfer in your life and come in individual, family and children’s options.

Deal alert: Get bonus cards for spending $50, $100, $250 or $500 in gift cards.

Warm Belly Farm - Cottage Grove

Adorn your home with holiday spirit with help from festive florals and decor from Warm Belly Farm.

New in 2025: Stop by Warm Belly every weekend from Nov. 28 through Dec. 21 for their Holiday in the Hoops event, a festive Christmas walk-through adventure.

Willy Street Co-op—East

Aside from being a great all-in-one stop for holiday hosting needs, the Willy Street Co-op also offers classes in cooking, nutrition, meditation and more. These classes are perfect for those looking to conquer resolutions in the new year.

Deal alert: During December, if you gift a paid-in-full co-op ownership, you receive a $5 gift card to use for yourself. Don’t forget to grab local holiday snacks like Clasen’s European Bakery holiday cookies, Uplands Cheese Company’s Rush Creek Reserve and Fortune Favors candied pecans.

Show more
Willy Street Co-op—North

Aside from being a great all-in-one stop for holiday hosting needs, the Willy Street Co-op also offers classes in cooking, nutrition, meditation and more. These classes are perfect for those looking to conquer resolutions in the new year.

Deal alert: During December, if you gift a paid-in-full co-op ownership, you receive a $5 gift card to use for yourself. Don’t forget to grab local holiday snacks like Clasen’s European Bakery holiday cookies, Uplands Cheese Company’s Rush Creek Reserve and Fortune Favors candied pecans.

Show more
Willy Street Co-op—West

Aside from being a great all-in-one stop for holiday hosting needs, the Willy Street Co-op also offers classes in cooking, nutrition, meditation and more. These classes are perfect for those looking to conquer resolutions in the new year.

Deal alert: During December, if you gift a paid-in-full co-op ownership, you receive a $5 gift card to use for yourself. Don’t forget to grab local holiday snacks like Clasen’s European Bakery holiday cookies, Uplands Cheese Company’s Rush Creek Reserve and Fortune Favors candied pecans.

Show more
Wisco Home Goods

Wisco Home Goods candles are made right in the shop and make for great gifts with a local touch. The shop's grab-and-go gift baskets are among the most popular holiday items and are great for anyone looking for a quality gift with little time to browse. Handmade candles from Wisco Home Goods make for a beautiful addition to any gift basket.

Show more