Madison on Tap Craft Beverage Trail 2024

Expiration: Dec 31st 2024

Madison On Tap is your roadmap to more than 30 breweries, cideries and distilleries in the Greater Madison Area. Behind each drink is a person with a history that goes beyond beer, bubbles and bourbon. Each taproom, each sip, each memory is a part of a larger story; one that starts with a beverage and ends with something even better.

Check into Madison On Tap stops and redeem exclusive discounts to earn points you can turn into prizes like stickers, hats, drinkware and entries into a sweepstakes for an overnight Madison craft experience getaway.

Enjoy Madison On Tap Responsibly. Have a designated driver. Thank you to our friends at Union Cab for providing safe ride options across the Greater Madison area.


Included Venues

See locations on an interactive map.

ALT Brew
ALT Brew's mission is simple: Make gluten-free beer that tastes good. Come for the outdoor or indoor taprooms. Stay for the beer thats quality is never sacrificed.

What's Included

  • $1 Off Drafts
Capital Brewery and Bier Garten
A Madison classic for over 35 years, Capital Brewery brews award-winning, hand-crafted German-style beer in the heart of Middleton. Plus, their annual Bockfest is out-of-this-world fun.

What's Included

  • $1 Off Drafts
Dancing Goat Distillery
What do the award-winning Limousin Rye whiskey, Death's Door Gin and Dancing Goat Brandy all have in common? They're made at Dancing Goat Distillery. Here, passion and imagination combines with 70+ years of industry know-how to take traditional spirits in innovative directions.

What's Included

  • 10% Off When You Spend $40 Or More In Our Tasting Room
Delta Beer Lab
A craft brewery and taproom that expands community through quality, local beer without barriers to gender, race or sexual orientation. Plus, who doesn't want to try a self-proclaimed "Social Laboratory / Taproom."

What's Included

  • $1 Off Drafts
Doundrins Distilling
Family friendly. Pet friendly. A distillery in the Madison area that makes unique spirits and cocktails you can savor in their 11,000-square-foot cocktail garden.

What's Included

  • BOGO
Giant Jones Brewing Company
Brewing big beers for everyone! A women-owned, certified-organic craft brewery that specializes in high-abv beer styles.

What's Included

  • $1 Off 10 Oz. Pour
Great Dane Pub & Brewing Company Downtown
Sip award-winning craft beers alongside local and global pub fare prepared from scratch at The Great Dane Pub & Brewing. With time-honored beer varieties alongside experimental brews, head to this eastside location, with outdoor patios and a lovely view of Madison from the 2nd floor.

What's Included

  • BOGO
Great Dane Pub & Brewing Company Fitchburg
Get the best of both world at The Great Dane Pub & Brewing with a rotation of time-honored beer varieties alongside experimental brews, including cask-conditioned ales. The Fitchburg location is the perfect stop for those traveling on Madison's west side.

What's Included

  • BOGO
Great Dane Pub & Brewing Company Hilldale
After a day of shopping, The Great Dane Pub & Brewing Co. Hilldale is the place to be(er)! Sip award-winning craft beers, including time-honored beer varieties alongside experimental brews, including cask-conditioned ales at Madison's Original Brewpub.

What's Included

  • BOGO
Grumpy Troll Brew Pub
The cornerstone of the Troll Capitol of the World, Grumpy Troll serves up food and beer that honors regional heritage of Norwegian, Swiss and German immigrants that originally settled the Mount Horeb area and Hispanic families that are new to the community.

What's Included

  • $1 Off Drafts
Hidden Cave Cidery
Unfiltered hard cider made from Wisconsin apples. Founded by an award-winning cider maker and UW-Madison alum, Hidden Cave Cidery is the place for cider and events, including yoga and live music.

What's Included

  • $1 Off Drafts
Hop Haus Brewing Co. Fitchburg
Beautiful brews and incredible cheese curds are just the beginning of what's in store at Hop Haus Brewing Co. Fitchburg. This full-service brew pub has a kitchen, bar, rooftop patio and outdoor fire pit.

What's Included

  • BOGO
Hop Haus Brewing Co. Verona
With a motto like, "Our beer, your Haus," Hop Haus Brewing Co. Verona has gotta be a welcoming spot with incredible brews on Madison's westside.

What's Included

  • BOGO
Imaginary Factory
With a chic tasting room that's tucked away in Madison's ecclectic eastside, head to Imaginary Factory for memorable cocktail conceptions. Discover this local beverage production facility with a strikingly monochromatic tasting room.

What's Included

  • 20% Off Your First Round Of Drinks
J. Henry and Sons Wisconsin Straight Bourbon Tasting Room
Henry Farms is a fourth-generation family farm that began distilling in 2009. They offer flights, sensory experiences, seasonal cocktails and classes on bourbon tasting, pairing and barrel pulls.

What's Included

  • 5 Oz. Bag Of J Henry & Sons Caramel Corn With Bottle Purchase & Check In
Karben4 Brewing
Malt bombs. Hope grenades. Fantasy Factories. Karben 4 is an east side brewery that brews at the intersection of art and science. Find tasty treats from local vendors in the taproom. Alcohol not your thing? Karben 4 also produces Wisco Pop sodas. PRO TIP: Are you missing Ale Asylum beers? You can now find the former brewery's iconic beers, including Hopalicious, here!
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What's Included

  • BOGO
Lake Louie Brewing Company
Lake Louie Brewing — home to top brands like Badger Club Amber and Chocolate Lab Porter — has a Tap Room and Backyard Bar waiting for your next night out. Bring the kids and pups, too!

What's Included

  • BOGO
New Glarus Brewing Company
Once a quaint, little brewery, New Glarus Brewing Company is nestled on the outskirts of New Glarus. They use 100% natural ingredients to produce world-class, handcrafted beers, like the wildly popular Spotted Cow.
Octopi Brewing
Octopi and sister company Untitled Art bring flavor, funk and one-of-a-kind ingredients to each sip. The fun doesn't stop with the drinks. Enjoy insanely good food and top-notch live entertainment at their indoor/outdoor taproom.

What's Included

  • BOGO On A 7oz Pour In The Taproom
Old Sugar Distillery
Distillery with tasting room and outdoor patio (plus those hipster vibes). Their gift boxes are 10/10.

What's Included

  • BOGO
Starkweather Brewing Company
Starkweather Brewing Company is a community-focused gathering place in the heart of Madison’s east side. This welcoming destination features a dynamic, evolving menu of uniquely crafted beer.

What's Included

  • BOGO
State Line Distillery
Madison's first grain-to-glass distillery, crafting thoughtful, fresh, original and classic cocktails. Dogs highly encouraged.

What's Included

  • BOGO
Sunshine Brewing Company
What happens when you mix a brewery and taproom with a taqueria? Sunshine Brewing Company happens. (Along with lots of chips and salsa.)

What's Included

  • BOGO
The Borough Beer Company
Gastropub offering excellent food (even BRUNCH) along with a wide range of beers and craft cocktails. Check out this newly renovated space in the heart of the Greenbush Neighborhood.

What's Included

  • BOGO
The Cider Farm
Unlike most American ciders, The Cider Farm organically grows true cider apples — apples with tannins, cultivated to make alcoholic beverages, not table apples. They have the largest collection of organically-grown cider apples in America, and you can TASTE the difference.

What's Included

  • BOGO On Cider Taps
The Lone Girl Brewing Company
The Lone Girl Brewing Company is a craft brewery, brewpub, and family-friendly restaurant. And that rooftop? You've gotta get up there.

What's Included

  • BOGO
Vintage Brewing Co. Capitol East
Situated between Breese Stevens Field and The Sylvee, this lively spot is perfect to start (or end) your night on the town. I mean, when you're the official beer of the Forward Madison "flock," you know it's a good time.

What's Included

  • $1 Off Drafts
Vintage Brewing Co. Madison West
Neighborhood, retro vibes. Midwest hospitality at its best. Oh, and tons of really tasty beer.

What's Included

  • $1 Off Drafts
Vintage Brewing Co. Sauk Prairie
Picture this: A cold beer in hand, sitting in a sunny beer garden, overlooking the Wisconsin River. That's Vintage Brewing Co. Sauk Prairie.

What's Included

  • $1 Off Drafts
Wollersheim Winery & Distillery
The official state drink of Wisconsin ought to be enjoyed with true Wisconsin-made Brandy. Sip on that and many more spirits on the sprawling Wollersheim estate. Pro tip: Don’t forget to check out the bistro.
Working Draft Beer Company
Art and beer collide at this community-focused craft brewery located in the heart of Madison's trendy east side.

What's Included

  • BOGO
Yahara Bay Distillers
Yahara Bay Distillers produces artisan spirits, imports ultra premium spirits, and crafts exceptional cocktails. As if that wasn't great enough, did we mention they have charcuterie boards and live music?

What's Included

  • 20% Off Retail Purchase (spirits By The Bottle Or Merchandise)